Jewel Land is a magical place where all Jewelpets live. The whole place is entirely made of jewels and stardust filled with colored trees, magical gemstone bushes and crystals. The whole geography is composed to two islands: the main island and the uninhabited smaller one.
Jewelpets study magic in Jewel Land, sometimes with their fellow humans and magicians, whom they also be friends with. Magic and Alchemy is the main education there.
Depending on the series, there are several notable places in Jewel Land.
In Jewelpet, there is the Jewel Tower, in which the Four Great Magicians of Jewel Land live. There is also the Strawberry Café, a famous spot where Jewelpets get together for some special occasions (it also appeared in Twinkle☆ and Sunshine).
In Jewelpet Twinkle☆, there is the Magic Academy, where all Jewelpets and their human partners attend Magic Classes to study magic and alchemy. Another interesting location in Jewel Land is its Orbital Rings, which are composed of several jewels. In the Orbital Ring lies the forbidden weapon, the Battest. It was sealed in the Orbital Rings due to the powerful Dark Magic it contains and almost destroyed Jewel Land.
In Jewelpet Kira☆Deco!, a place called Jewel Town is located in the Land, where all Jewelpets live peacefully in the course of the series. In the town, there is a small shop called Kira-Kira Shop, which is owned by Ruby and sells jewels for decoration.
In Jewelpet Happiness, there is a school called Jewel Academy, where humans attend school. It includes education from kindergarten to university. There is also a café called Jewelpet Café Happiness, which is opened by Jewelpets and is a place where Jewel Academy students come to relax.
In Lady Jewelpet, there are Jewel Palace and Royal Palace. Jewel Palace is used for training Petite Ladies and Princes, while Royal Palace is for training candidates with higher results and greater talents, and they can compete for the title of Lady Jewel and King.
In Jewelpet Magical Change, the only known location is the Jewel Castle. When Jewel Land started to lose its magic, Jewel Castle fell through the clouds and broke into the Human World, but still under the spell of its concealing magic, which separates Jewel Land and the Human World. This resulted in humans not being able to access the fallen Jewel Castle directly.